Let's look at another example

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      Once you have chosen your keywords, your work is not done. The more popular your keyword is, the more likely the chances are that it will be typed into a search engine which will then bring up your URL.

      Luckily, some new tools have been invented to help you judge the effectiveness of your keywords in individual search engines. You do this by creating carefully chosen keywords. By "quality visitors" I mean those consumers who are most likely to make a purchase rather than just cruise around your site and take off for greener pastures. Once again, this requires putting yourself inside the mind of the customer rather than the seller to figure out what motivation prompts a person looking for a service or product to type in a particular word or phrase. Not only that, but the greater the specificity of your keyword is, the less competition you will face.

      Popularity is the easiest to evaluate because it is an objective quality. In evaluating the effectiveness of keywords, bear in mind three elements: popularity, specificity, and motivation.

      Your thrust bearing keywords serve as the foundation of your marketing strategy. If you are down at the bottom of the search results, the consumer will probably never scroll down to find you. Instead of getting a slew of people interested in everything from buying a car to changing their oil filters, you will get only those consumers with trashed front ends or crumpled fenders being directed to your site.

    Let's look at another example, such as a consumer who is searching for a job as an IT manager in a new city.you-seek-it. Software such as WordTracker will even suggest variations of your words and phrases. This is the most important factor in evaluating the efficacy of a keyword or phrase, and should be the sword you wield when discarding and replacing ineffective or inefficient keywords with keywords that bring in better profits. You must continually evaluate performance across a variety of search engines, bearing in mind that times and trends change, as does popular lingo." However, you company specializes in bodywork only. You need to find keywords that direct consumers to your site who actually buy your product, fill out your forms, or download your product.

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