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  •   The aim of evaluation is to narrow down your list to a small number of words and phrases that will direct the highest number of quality visitors to your website. This may sound like a lot of work - and it is! But the amount of informed effort you put into your keyword campaign is what will ultimately generate your business' rewards. You must move on to the next criteria, which is specificity. Imagine that you have obtained popularity rankings for the keyword "automobile companies. Find the exactly right words or phrases, and presto! hoards of traffic will be pulling up to your front door. You cannot rely on your log traffic analysis alone because it will not tell you how many of your visitors actually made a purchase.

      This is an essential concept: numbers alone do not make a good keyword; profits per visitor do.Search engines are the vehicles that drive potential customers to your websites. You will most likely find out that your understanding of your business and your customers' understanding is significantly different.

      The third factor is consumer motivation. You need to be able to think like your customers.com. If they are not chosen with great precision, no matter how aggressive your marketing campaign may be, the right people may never get the chance to find out about it. But in order for visitors to reach their destination - your website - you need to provide them with specific and effective signs that will direct them right to your site.

      The author, William Yost, is a software engineer who is exploring website marketing as a hobby, possibly a second income.

      Let's look at a hypothetical example. But if your keywords are too general or too over-used, the possibility of thrust bearing visitors actually making it all the way to your site - or of seeing any real profits from the visitors that do arrive - decreases dramatically. So your first step in plotting your strategy is to gather and evaluate keywords and phrases.

      You probably think you already know EXACTLY the right words for your search phrases

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